Founded in 1992, is China XX group holdings of large state-owned real estate enterprises, the main operating platform is China XX of the real estate business group, a national real estate development enterprises, the comprehensive strength of the top state-owned real estate enterprises, and four consecutive years in the central enterprises of real estate brand value first, in 2009, the company's brand value up to 9 billion 23 million yuan, for China real estate growth leader brand". In July 2006, the company stock listed on the Shanghai stock exchange, in 2009 was evaluated the real estate listed companies comprehensive value of the first, and selected in 2008 China listed companies excellent management team". In 2009, the company achieved sales signing 43 billion 382 million yuan. As of the first quarter of 2010, the company's total assets have exceeded 100 billion.
After the completion of the shareholding system reform in 2002, the company began to implement the national strategy, strengthen professional operation, and achieve leapfrog development. At present, the company has completed in Guangzhou, Beijing and Shanghai as the center, covering 24 city of the national strategic layout, with 81 subsidiaries, business expanded to include real estate development, architectural design, engineering construction, property management, sales agents, commercial exhibition, hotel management and other related industries.
Some real estate adhere to the development of commercial residential development, the appropriate development of operating property. In residential development, and gradually formed a "ceremony", "treasures", "landscape", "enjoy" the product series, covering high-end villas, apartments, villas and a variety of forms of property; commercial property including city landmark office buildings, experiential shopping center, international standard exhibition hall, super five-star hotel etc. with the multi category, the comprehensive property development strength.
The company pursues the enterprise values of "harmony and goodness", promotes the "harmony" to the height of enterprise brand strategy, and devotes itself to creating a harmonious living environment of nature, architecture and humanity blending. The idea of "harmonious" always implement in enterprise planning and design, development and customer service process, continue to develop new energy saving and environmental protection, natural and comfortable products, improve product quality, service by family and school to create a good atmosphere of the community, has won widespread consumer favorite. In 2008, XX International Plaza won the American Business Week architectural design award.
Over the years, the company has been committed to advocate the concept of harmony from the perspective of humanities, art and history, care for the public spiritual life, inherit the cultural heritage of XX group, integrate the cultural resources of XX group, and enhance the cultural connotation with artistic charm. From the "Old Summer Palace Treasures Exhibition", "stone Buddha Exhibition", "bronze Exhibition", "30 years of reform and opening up a symphonic concert" to "meet - and Chinese Lang" trials, XX real estate holding cultural estate banner, received a good social benefit and demonstration effect.
Certain real estate believes that "growth is more important than success, the company is committed to provide the best platform for the development of occupation and warm and harmonious working atmosphere for the staff, to help employees develop different growth plan, cultivate noble occupation ethics of the real estate development and management personnel; to establish mutually beneficial strategic partnership with long-term friendly relations and grow together with employees, partners and Chinese real estate industry.
Some real estate adhering to the "pragmatic, innovative, standardized, excellent" business philosophy, carry forward "make progress, unity and cooperation, dedication, standardized integrity, strict discipline" of the enterprise spirit, integrity as the foundation of enterprises. Low-key, pragmatic, standardized integrity, professional and efficient style of action, so that XX real estate has won a wide range of market affirmation and customer trust. As the real estate leader of the central enterprises, over the years, XX real estate has been actively involved in social welfare undertakings, but also to "big social responsibility view" as the starting point, in order to repay the society, heritage culture, promote the progress of the industry as its mission. Actively participate in the construction of national affordable housing and several old city reconstruction projects, contribute to their own strength for urban construction and people's housing.